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MARKETING TO WOMEN: HOW TO UNDERSTAND, REACH AND INCREASE
YOUR SHARE OF THE WORLD'S LARGEST MARKET SEGMENT by Martha
Barletta
Copyright
2003 Dearborn Trade Publishing ISBN:0-7931-5963-6
If
you are looking for a way to increase sales for your business,
you need to read this book. Actually, just being a woman should
make you read this book. Consider the following facts:
- Women
are responsible for 83% of all consumer purchases.
- Women
write 90% of the checks written in the United States.
- Women
make 60% of car purchases and significantly influence 90%.
According
to the author, women are the economic opportunity-with no
close second. Yet the women's market is virtually untapped-just
about no-one is advertising to women directly. The fact: most
advertising is directed to how a man might respond.
So
how do you make these statistics work for you? Barletta discusses
why and how women reach different brand purchase decisions.The
book is filled with practical applications and strategies
that will help you. In addition, Barletta's writing is witty
and full of real-life examples.
101 Secrets of Highly Effective Speakers: Controlling Fear,
Commanding Attention
by Caryl Rae Krannich
Impact
Publications; 2nd edition
(March, 2002)
ISBN: 1593160291
Available in paperback & audio cassette
Most
people do not like to speak in public. However, to promote
our businesses, we may need to develop this skill in ourselves.
This audio CD gives great tips on how to prepare your speech,
plan for your audience, focus on your introduction, use visual
aids, and handling questions from your audience. I would recommend
this book/CD to anyone who is looking to develop themselves
as an effective and successful public speaker!
 AWE
BOOK REVIEW FEBRUARY 2005 THE TIPPING POINT: HOW LITTLE THINGS
CAN MAKE A BIG DIFFERENCE
by Malcolm Gladwell
Copyright
2000 Little, Brown and Company
ISBN:0-316-31696-2
Available in paperback
The Tipping Point is a fascinating, thought-provoking look
at what it takes to make a particular idea take hold. The
"tipping point" occurs when something that began small (e.g.
a few funky kids in New York's East Village wearing Hush Puppies)
turns into something large (millions of Hush Puppies are sold).
In other words, the "tipping point" is the moment at which
an idea catches on and spreads.
Gladwell
uses Paul Revere, cigarettes, the Columbia House gold record
advertising, Sesame Street, Rebecca Wells' Divine Secrets
of the Ya-Ya Sisterhood and other examples to explain his
ideas.
Gladwell
writes, "What must underlie successful epidemics is a bedrock
belief that change is possible."
As
an AWE member and business woman, this book challenges me
to be more aware of the little things, both in my business
and the world around me.
What
"little things" in your business and life can make a difference?
Good
reading,
Jennie M. Naffie, AWE-Muskegon president
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